Exhibit of posters

"The Land of Everyday Wonder"

Venue

jrc ispra cafeteria

Date and time

1 - 18 july 2025, during Cafeteria open hours

"Several years ago, while working on a project to define what made Denmark so special, a team of branding experts visited from London and roamed the streets of Copenhagen in search of insights they could use to explain how Danes behave and what made the country special.  

What they found were the things you find in every major capital city: only in Denmark they were a bit different.

A bridge in the city, Cykelslangen, only it’s scarlet, curved like a snake, and only for bikes.

A graveyard, Assistens Kirkegård, where poets and scientists were buried only with a party atmosphere, rather than a hushed one.

A city harbour where boats float, and local people swim before and after work.

A population taking their daily commute by bike, boat and cargo bike, not just by car. It was, they discovered, a country where everything was a little bit more delightful than it needed to be.

Danes, they saw, added a little extra dose of fun to what otherwise would be a normal everyday event or landscape.

And thus, the idea of the Land of Everyday Wonder was born: a place where wonder, happiness and hygge are always part of the plan. "

from: The Land of Everyday Wonder : Tourism in Denmark | VisitDenmark